This entrance into the US barber supply industry had a huge effect on the already well-established local suppliers. When the more fashionable and less pricey Belmont barber chairs came in, brands like Emil J. Paidar and Koken had their equal share of the market already. Inevitably, moving to the new brand made better sense for consumers. Moreover, in an age where The Beatles longer hair is more popular than Elvis Presley shorter hair, salons have been growing ever more prominent.
Simply, the new hairstyle was not something barbers knew how to cut. Only Takara Belmont, out of the three firms, was prepared to meet the current salon trends.